We assist owners and builders to make sure it's done right the first time.
Professional networks need a high-performance cabling system.
We will monitor and manage your IT systems for you.
On-premise phone systems live on-site in your equipment room.
Cloud Services – “Software is Eating the World”

This quote from Silicon Valley web pioneer and venture capitalist Marc Andreesen accurately describes the feeling that many business owners and managers share while trying to strategize their business processes moving forward. The choices available can be overwhelming. Technology has now given us another business decision to be made; how exactly these solutions will be acquired and deployed.

Software as a Service (SaaS) has been around for many years. Simply stated, it is an application that resides in data center servers and deployed through the internet via a private or public internet connection. These services are acquired on a subscription or rental basis and allow a business to pay for them as an operating expense rather than requiring a capital outlay.

The proliferation of cloud services has been made possible in part by the increased availability of larger internet bandwidths, and the decreasing cost of those connections to the internet. Fiber networks are allowing business to send and receive larger quantities of information with higher reliability. As a result, there is now literally an alphabet soup of “as a Service” offerings. These include, among others, UCaaS – Unified Communications as a service or “hosted” voice, SECaas – Security as a service or threat reduction, DRaaS -Disaster Recovery as a service or backup for both natural and digital disasters, and IaaS- Infrastructure as a service or server storage.

A challenge faced today by business decision makers is which solutions should be deployed and if so, should they reside in the cloud. A good place to start is by developing a cloud strategy. As Microsoft continues to eliminate support for servers located at a business location, email is an application that is currently making the transition to the cloud. Threats to business information are also forcing businesses to review cloud options for protecting their network and to help stay current. Moving voice and video to hosted providers may also make sense depending on the business needs and structure. Finally, if new servers will soon be needed, is it better to purchase them or rent server space in a data center.

Keeping it as simple as possible in this process should be a goal. If you have used Netflix, Uber or Skype, you have used cloud services. No matter what it is, there seems to be an “app for that”. It wasn’t that long ago that business people had on their hip the original hosted voice product; a pager! In his excellent book “The Innovators”, Walter Isaacson takes the development of digital technology all the way back to the early 19th century and reminds us that as the more things change, the more they stay the same.

In our highly competitive and increasingly commoditized business world it is more important than ever to have trusted business partners who are deeply engaged and well versed in the latest available technologies. Make sure to reach out to and sit down with a technology team that is easy to work with. You and your technology partners may find that your greatest planning tool is a whiteboard.

TCO or Total Cost of Ownership is also of course an integral part of any decision making process. Cloud services may or may not make financial sense based on a number of factors including business size, locations, applications, timeframe of use, and both external and internal customers. Your technology team needs to understand how different acquisition and deployment methods will affect your expenses in relation to the advantages gained.

How and why are important, but it is the end result that provides the business edge. Recently, when presenting to a group of middle school students at a Career Day event, I asked the kids what they thought “the cloud” was. One young man raised his hand and said, “It lets me get pictures on my phone”. Well said indeed. I put away my flip chart after that! Why we choose to work in business can elicit a number of responses, but certainly nothing happens without profit. With good advice and wise counsel the picture can be one with an increased bottom line.

Northern Nevada Business Weekly

Outside Sales – Job Description

Function: Responsible for marketing, promoting and profitably selling products and services to existing and potential customers.

Duties and Responsibilities:
□ Makes personal sales calls at customer sites on a regular basis.
□ Seeks out prospective customers/business opportunities with new and existing customers.
□ Establishes and maintains customer relationships in order to grow profitable sales.
□ Stay current on existing and emerging product and technologies.
□ Introduces and demonstrates new products to assigned accounts.
□ Follows-up on all generated quotations to assure that the customer is being serviced and to document the outcome of the proposed solution.
□ Generate profitable sales orders.
□ Reports competitive conditions and feedback from customers to management.
□ Maintains ethical, cooperative manufacturer relationships consistent with company image and company goals in the marketplace.
□ Cooperates with qualified suppliers to secure mutual business through joint calls.
□ Attends product training classes to develop superior product knowledge to handle
customer applications.
□ Develops an effective and productive working relationship with Inside Sales Associates and support personnel; encourages and assists in their training and development when possible.
□ Executes sales efforts in an ethical and professional manner, assuring a favorable impression of self and the company.
□ Maintains a professional/working image in self and work environment including vehicle.
□ Completes sales call and expense reports on a timely basis in accordance with company policy.
□ Fulfills customer needs for current literature, catalogs, product pricing, etc.
□ Assists customers with problem solving, project layout/design and in pricing bills of
material and project management.
□ Develop and maintain a sales forecast to help analyze market conditions and/or changes in assigned territory for maximum productivity and sales growth.
□ Implement a sales plan to support sales and profitability goals.
□ Performs other duties as instructed or required to successfully complete the job.

□ Bachelor’s degree in sales or closely related field with three years of relevant sales and industry experience; or equivalent combined education and on the job experience.
□ Commitment to and demonstration of high ethical standards governing professional behavior and interactions.
□ Proven proficiency in the use of a personal computer accompanied by a strong aptitude for technical applications.
□ Demonstrated time management and organizational skills.
□ Demonstrated ability to communicate clearly and concisely in written and verbal formats, including sales presentations, demonstrated capability to develop strong interpersonal working relationships and work in a team environment.
□ Strong customer service orientation.
□ A valid driver’s license and proven safe driving record.

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Staff Bios
Michael brings 34 years of telecommunications experience to his role as chief executive officer of Pacific States.
Michael W. Buis
Chief Executive Officer
Mike works with the Pacific States sales and operations teams to ensure an unsurpassed customer experience.
Mike Metzger
Director of Sales
Bryan just moved to the Operations Manager position after 27 years as a lead telecommunications and data technician.
Bryan Carothers
Operations Manager
Whether you need on-premise services, cloud-based services, or a combination of the two,
we'll make sure your connection is secure and meets the needs of your budget.

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