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Professional networks need a high-performance cabling system.
We will monitor and manage your IT systems for you.
On-premise phone systems live on-site in your equipment room.
33rd Anniversary Celebration

We invite you to our Open House, to celebrate 33 years of serving our customers and community. Please join us at PacStates on Wednesday, December 19 from 3:00 – 6:00 pm for hors d’oeuvres, finger food and refreshments.

We also ask that you help us help the kids of our community through the Reno Rodeo Foundation Denim Drive. If you can, please bring an article of clothing, whether it is a pair of socks, sweater, coat or denim jeans, all items will be donated to abused, neglected and abandoned children who have experienced the unimaginable in 14 Northern Nevada counties.

If you aren’t able to donate an article of clothing, monetary denotations are also accepted.

We hope to see you there!

We are thrilled to announce that our company has rebranded to PacStates. Our industry is constantly changing, and we are developing right along with it.

Founded in 1986 by Tim and Patti Madden, Pacific States Communications provided its customers with reliable products, comprehensive solutions and excellence in customer service.

Since Tim’s passing in March ’06, Patti took over as president to continue PacStates’ founding commitment to its employees, customers, and community with reliable products, and excellence in everything we do. In 2006 Michael Buis transitioned from sales back into management as CEO and in 2016 was named a partner in the company. Together, Patti and Michael lead PacStates, upholding and strengthening the core values and fundamentals on which the company was built.

Some 30 years later, PacStates is continuing Tim’s vison to give more to their customers, employees and their families.

PacStates updated logo and website symbolize our evolving industry, our new IT support division and our commitment to providing all business technology and telecommunication needs with one call.

Pacific States Communications has announced today the company will formally launch a new IT Support division. To reflect the expansion of their services, the company has rebranded to PacStates. In addition to the revised name, the rebrand also features a new company logo and updated website.

“Our industry is constantly changing and we are developing right along with it. Our updated logo and website symbolize our evolving industry, our new IT support division and our commitment to providing all business technology and telecommunication needs with one call,” said Michael Buis, Chief Executive Officer of PacStates.

The IT Support Division provides 24/7 technical support, US based desktop Helpdesk, server monitoring, Virtual CIO, and more by certified technicians and customer-support specialists. The PacStates staff has extensive experience in LAN/WAN Networks, IT data infrastructure and telephony call processing to bridge the gap between IT and modern Telephony systems.
PacStates has served Northern Nevada for 32 years, providing cable infrastructure, telecommunication products, services and training.

Check out our announcement in the NNBV: Reno’s Pacific States Communications rebrands to ‘PacStates’


Our company rebrand and IT Support Division was featured in the Northern Nevada Business View. On October 3, we announced our rebrand from Pacific State Communications to PacStates, our newly launched IT Support Division and our new logo and website.

Read the full article here: Reno’s Pacific States Communications rebrands to ‘PacStates’


This quote from Silicon Valley web pioneer and venture capitalist Marc Andreesen accurately describes the feeling that many business owners and managers share while trying to strategize their business processes moving forward. The choices available can be overwhelming. Technology has now given us another business decision to be made; how exactly these solutions will be acquired and deployed.

Software as a Service (SaaS) has been around for many years. Simply stated, it is an application that resides in data center servers and deployed through the internet via a private or public internet connection. These services are acquired on a subscription or rental basis and allow a business to pay for them as an operating expense rather than requiring a capital outlay.

The proliferation of cloud services has been made possible in part by the increased availability of larger internet bandwidths, and the decreasing cost of those connections to the internet. Fiber networks are allowing business to send and receive larger quantities of information with higher reliability. As a result, there is now literally an alphabet soup of “as a Service” offerings. These include, among others, UCaaS – Unified Communications as a service or “hosted” voice, SECaas – Security as a service or threat reduction, DRaaS -Disaster Recovery as a service or backup for both natural and digital disasters, and IaaS- Infrastructure as a service or server storage.

A challenge faced today by business decision makers is which solutions should be deployed and if so, should they reside in the cloud. A good place to start is by developing a cloud strategy. As Microsoft continues to eliminate support for servers located at a business location, email is an application that is currently making the transition to the cloud. Threats to business information are also forcing businesses to review cloud options for protecting their network and to help stay current. Moving voice and video to hosted providers may also make sense depending on the business needs and structure. Finally, if new servers will soon be needed, is it better to purchase them or rent server space in a data center.

Keeping it as simple as possible in this process should be a goal. If you have used Netflix, Uber or Skype, you have used cloud services. No matter what it is, there seems to be an “app for that”. It wasn’t that long ago that business people had on their hip the original hosted voice product; a pager! In his excellent book “The Innovators”, Walter Isaacson takes the development of digital technology all the way back to the early 19th century and reminds us that as the more things change, the more they stay the same.

In our highly competitive and increasingly commoditized business world it is more important than ever to have trusted business partners who are deeply engaged and well versed in the latest available technologies. Make sure to reach out to and sit down with a technology team that is easy to work with. You and your technology partners may find that your greatest planning tool is a whiteboard.

TCO or Total Cost of Ownership is also of course an integral part of any decision making process. Cloud services may or may not make financial sense based on a number of factors including business size, locations, applications, timeframe of use, and both external and internal customers. Your technology team needs to understand how different acquisition and deployment methods will affect your expenses in relation to the advantages gained.

How and why are important, but it is the end result that provides the business edge. Recently, when presenting to a group of middle school students at a Career Day event, I asked the kids what they thought “the cloud” was. One young man raised his hand and said, “It lets me get pictures on my phone”. Well said indeed. I put away my flip chart after that! Why we choose to work in business can elicit a number of responses, but certainly nothing happens without profit. With good advice and wise counsel the picture can be one with an increased bottom line.

Northern Nevada Business Weekly

Outside Sales – Job Description

Function: Responsible for marketing, promoting and profitably selling products and services to existing and potential customers.

Duties and Responsibilities:
□ Makes personal sales calls at customer sites on a regular basis.
□ Seeks out prospective customers/business opportunities with new and existing customers.
□ Establishes and maintains customer relationships in order to grow profitable sales.
□ Stay current on existing and emerging product and technologies.
□ Introduces and demonstrates new products to assigned accounts.
□ Follows-up on all generated quotations to assure that the customer is being serviced and to document the outcome of the proposed solution.
□ Generate profitable sales orders.
□ Reports competitive conditions and feedback from customers to management.
□ Maintains ethical, cooperative manufacturer relationships consistent with company image and company goals in the marketplace.
□ Cooperates with qualified suppliers to secure mutual business through joint calls.
□ Attends product training classes to develop superior product knowledge to handle
customer applications.
□ Develops an effective and productive working relationship with Inside Sales Associates and support personnel; encourages and assists in their training and development when possible.
□ Executes sales efforts in an ethical and professional manner, assuring a favorable impression of self and the company.
□ Maintains a professional/working image in self and work environment including vehicle.
□ Completes sales call and expense reports on a timely basis in accordance with company policy.
□ Fulfills customer needs for current literature, catalogs, product pricing, etc.
□ Assists customers with problem solving, project layout/design and in pricing bills of
material and project management.
□ Develop and maintain a sales forecast to help analyze market conditions and/or changes in assigned territory for maximum productivity and sales growth.
□ Implement a sales plan to support sales and profitability goals.
□ Performs other duties as instructed or required to successfully complete the job.

□ Bachelor’s degree in sales or closely related field with three years of relevant sales and industry experience; or equivalent combined education and on the job experience.
□ Commitment to and demonstration of high ethical standards governing professional behavior and interactions.
□ Proven proficiency in the use of a personal computer accompanied by a strong aptitude for technical applications.
□ Demonstrated time management and organizational skills.
□ Demonstrated ability to communicate clearly and concisely in written and verbal formats, including sales presentations, demonstrated capability to develop strong interpersonal working relationships and work in a team environment.
□ Strong customer service orientation.
□ A valid driver’s license and proven safe driving record.

We are so pleased to be offering a new product to our customers. Interactive Intelligence, which was recently acquired by Genesys, focuses on offering modern communication technology, enabling customer engagement and communications through cloud based products. Genesys-Interactive Intelligence offers contact center software with tools that enable collaboration within the workplace and better communications with customers. Genesys-Interactive Intelligence has more than 10,000 customers in more than 100 countries and supports more than 25 billion customer interactions per year.

Historically Genesys-Interactive Intelligence has been designated to service large companies and call centers. They have now introduced a cloud-based option that is scalable to any size business. This cloud- based option opens the door to many of our clients, offering them services and tools which have not previously been accessible to the smaller companies.

Genesys-Interactive Intelligence products are devoted to customer engagement, as wells as employee engagement and optimizing business. Making customer engagement a focal point, in turn improves customer experience. In ever changing and increasingly competitive markets, exceptional customer service is vital in setting companies apart from competitors.  Genesys-Interactive Intelligence offers products capable of tracking and customizing each customer experience to make sure that individual needs are being met.

Through improved employee engagement, companies can expect to see better collaboration between departments.  The cloud based product enables information to be shared amongst team members, offering customers a more seamless transition between departments and a more educated interaction overall. The ability to share information at a more rapid pace also can increase response time, resulting in quicker solutions for customer issues. Omnichannel capabilities offers an all-encompassing view of reporting and content vital to providing an unmatched, engaged customer experience. This has also been proven effective in training employees, managing quality control and ensuring compliance.

As companies grow and develop, one of the primary questions is how to optimize their business. Gensys- Interactive Intelligence’s tools allow organizations to prioritize and manage workflow. These tools are proven to increase performance by organizing and prioritizing tasks.  The management tools gather the tasks and interactions with real time monitoring and have the ability to assign tasks to team members. This is imperative to timely completion of processes and attainable task based time management.

Genesys- Interactive Intelligence’s cloud based products also brings efficiency and cost effectiveness to companies by offering numerous integrations with other applications. This allows a company to alter their services as needed over time. The flexibility to customize products and services to best fit the evolving needs of the clients is one of the things that makes Genesys-Interactive Intelligence stand out from competing call center technology solutions.

We take pride in offering our customers the best solutions and cutting edge technology. By thoroughly researching and understanding the products that we offer, we can ensure the satisfaction of clients. We invest in products that fit our client’s needs and allow them to stay at the cutting edge of their industries.

An increasing number of companies are converting to cloud based phone and work systems as products are becoming more readily available.  Companies have reported seeing an increase in their employee’s productivity in the workplace, as such tools enable better multi-department collaboration, client communication and file sharing. Employers are seeing that offering their employees more flexibility to work remotely as well promotes a more pleasant and efficient work place. Companies such as Amazon and Google are offering their employees flexible schedules, feeling that the benefits make them stand apart from other companies.

Cloud- based phone systems are among the tools making work schedules more flexible. Previously, companies may have shied away from mobile or virtual phone systems due to the question of unreliable security. However, now 100 percent cloud based systems offer dependable and secure technology. Offering a phone system with a variety of integrations and a mobile features allows staff to work where ever they would like, expanding the pool of probable job candidates and offering the sought after job perk of flexibility. A cloud- based phone system allows employees to receive and make calls, access faxes and voicemails and redirect calls when needed. As more companies are offering remote work as an option, choosing the right phone system tailored to the needs of the company offers the employers the infrastructure to support work flexibility.

A phone system should be focused on connecting remote and in office staff. As meetings will still be a necessary part of collaboration and communication, employers should determine how to successfully gather team members. By offering virtual meetings with web and audio conferencing, the correct phone system will create a consistent and successful communication  in a remote office situation.

Companies considering offering a more anytime, anywhere work experience should also consider what other tools needed to make working efficient. Employers should consider how files and information are shared. Cloud based services such as DropBox or Google Drive are file sharing databases that can be accessed remotely. This allows an off premises party to access and share information with people back at the office, creating a unified workflow between parties and eliminating a delay in response time.

Offering employees the flexibility in schedule and work environment is an obvious benefit to companies as it is becoming an increasingly more attractive benefit to potential employees. However it can also be beneficial to companies in another way. Being equipped to offer remote work could result being the ability to employ a best fit applicant that may not otherwise be available, if location is an obstacle.

While working remotely may never replace the need for office spaces and in person company collaboration, there are many benefits to it. Because of the growing need for more modern and intuitive phone systems, it is becoming increasingly important to consider all of your needs, research your prospective systems and choose the correct solutions for your company.

We just finished up our sponsorship of the Miss Reno, Sparks & Washoe County Scholarship Program, preliminary to Miss Nevada & Miss America

We would like to congratulate the winners and wish them the best for their upcoming year!

Miss Reno – Nasya Mancini
Miss Sparks- Jordan VanWorth
Miss Washoe County- Samantha Byassee

Reno Outstanding Teen- Tia Henderson
Sparks Outstanding Teen- Hana Altenburg
Washoe County Outstanding Teen- Anna Chavez


Moving Your Business?

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Staff Bios
Michael brings 34 years of telecommunications experience to his role as chief executive officer of Pacific States.
Michael W. Buis
Chief Executive Officer
Mike works with the Pacific States sales and operations teams to ensure an unsurpassed customer experience.
Mike Metzger
Director of Sales
Bryan just moved to the Operations Manager position after 27 years as a lead telecommunications and data technician.
Bryan Carothers
Operations Manager
Whether you need on-premise services, cloud-based services, or a combination of the two,
we'll make sure your connection is secure and meets the needs of your budget.


Our Latest News

We invite you to our Open House, to celebrate 33…


We are thrilled to announce that our company has rebranded…


Pacific States Communications has announced today the company will formally…


Pacific States Communications has announced today the company will formally…


The Reno Rodeo wrapped up on Saturday, June 23 with…


Join Pacific States Communications in supporting the Reno Rodeo Foundation…

Working Hours
8:00 am - 5:00 pm
8:00 am - 5:00 pm
8:00 am - 5:00 pm
8:00 am - 5:00 pm
8:00 am - 5:00 pm
Contact Us
240 S. Rock Blvd., Ste. 117
Reno, NV 89502
Dispatch or Service Inquiries:
(775) 828-2030
Direct Fax Line:
(775) 284-2684
Technical Support:
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